Glossary entry (derived from question below)
Italian term or phrase:
Acqua e sapone
English translation:
Unpretentious
Italian term
Ireland
20 yrs+ quality translations, Trados
Native in: Spanish 
, English (Variants: British, Irish, UK, US)
Works in: English to Spanish, Spanish to English, Italian to English, and 8 more.
Acqua e sapone
Acqua e sapone
La nuova E Cabrio segna il trionfo del passeggio all’aria aperta.
Proposed translations
Unpretentious
Literally, it means "with no make-up on"
parole, parole, parole
Native in: English
Works in: Italian to English, French to English, English, and 1 more.
clean living
parole, parole, parole
Native in: English
Works in: Italian to English, French to English, English, and 1 more.
pure and simple
Impeccable service
Native in: Italian
Works in: Italian to English, English to Italian
Elegant simplicity
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Note added at 36 mins (2010-05-26 22:08:55 GMT)
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I do think that the word "unpretentious" that filippoc suggested is really good here, but it needs to be followed by something else, I feel.
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Note added at 2 hrs (2010-05-26 23:50:07 GMT)
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...I am also thinking of "understated beauty"...
Italy
Precision is Priceless
Native in: English , Italian
Works in: Italian to English, English to Italian
Pure & Pristine
Italy
Paralegal and translator
Native in: English
Works in: Italian to English, English to Italian
Clean cut
Naturally beautiful/ a natural beauty
Italy
Texts with zest by a Chartered Linguist
Native in: English (Variants: British, UK)
Works in: Italian to English, English
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