Glossary entry (derived from question below)
Swedish term or phrase:
pressbearbetning
English translation:
to get the press/media interested
Added to glossary by
Annabel Oldfield
Dec 11, 2009 08:52
14 yrs ago
4 viewers *
Swedish term
pressbearbetning
Swedish to English
Marketing
Advertising / Public Relations
PR for a furniture manufacturer
Vi ska utforma lämpligt pressmaterial; press meddelande och eventuella bilder som vi kan använda oss av vid pressbearbetning inför, i samband med och efter pressaktiviteten.
Proposed translations
(English)
| 4 +1 | to get the press/media interested |
Tom Skold
|
| 4 | to guide the press |
Christine Andersen
|
| 3 | press' adaptation |
Ulf Norlinger
|
Proposed translations
+1
2 hrs
Selected
to get the press/media interested
"Pressbearbetning" is not a very good term for what the writers try to convey. Sounds like a very genre-specific expression, but maybe that's the way those people write. But, obviously, what they mean is the process of getting media interested. Better to use a verb in English.
Example sentence:
"that we can use to get the press interested ... ", eller "to raise media interest", something like that
4 KudoZ points awarded for this answer.
Comment: "Thanks :o)"
4 hrs
Christine Andersen
Denmark
Denmark
Native in English
Works in field
Denmark
the message, not just the words
Native in: English (Variant: UK) 
Works in: Danish to English, English
Related KudoZ points
:
12
to guide the press
to guide the press
I think this means to draw the attention of the press to important aspects and give journalists a rounded picture of what is going on.
It need not be a biased picture - it may simply mean helping them to put their story across, finding suitably representative employees for interviews, places to take pictures without revealing industrial secrets and so on.
The journalists may only have a superficial knowledge of the company, and may miss important points on a short visit.
I think this means to draw the attention of the press to important aspects and give journalists a rounded picture of what is going on.
It need not be a biased picture - it may simply mean helping them to put their story across, finding suitably representative employees for interviews, places to take pictures without revealing industrial secrets and so on.
The journalists may only have a superficial knowledge of the company, and may miss important points on a short visit.
6 hrs
Ulf Norlinger
Sweden
Sweden
Native in Swedish
Sweden
Computer Scientist & Philosopher
Native in: Swedish
Works in: English to Swedish, Swedish to English
press' adaptation
My interpretation is that the material is adapted for the press.
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Note added at 6 timmar (2009-12-11 15:13:38 GMT)
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Bearbetning -> Adaptation, arrangement
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Note added at 6 timmar (2009-12-11 15:13:38 GMT)
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Bearbetning -> Adaptation, arrangement
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