Glossary entry

English term or phrase:

aggregate purchase behavior

Portuguese translation:

comportamento de consumo agregado

Added to glossary by Teresa Cristina Felix de Sousa
Nov 15, 2007 21:36
16 yrs ago
English term

aggregate purchase behavior

English to Portuguese Marketing Advertising / Public Relations
The identical commercial is transmitted to both groups, but the number of gross rating points (GRPs), or weight, is varied between the groups during the course of the test period. Any difference between the groups’ aggregate purchase behavior for the tested brand is obviously attributable to the advertising weight differential between the two groups
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comportamento de compra do agregado?
comportamento de compras agregadas?

Proposed translations

+2
2 mins
Selected

comportamento de consumo agregado

11 Estudando o comportamento agregado do consumo no Brasil, através de uma economia artificial, Bugarin e Ellery Jr. (2002) utilizam uma taxa de depreciação ...
www.scielo.br/scielo.php?pid=S0034-71402005000100002&script... - 86k


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Note added at 3 mins (2007-11-15 21:39:53 GMT)
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Ou comportamento agregado do consumo
Peer comment(s):

agree Joana Rodrigues : plenamente =)
2 mins
Grata Joana!
agree Humberto Ribas
9 hrs
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4 KudoZ points awarded for this answer. Comment: "Thank you beaucoup demais! Besos Teresa"
9 mins

compartamento de compra agregada

Acredito ser assim pois purchase tem o sentido de compra mais que consumo no contexto.
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