Glossary entry

English term or phrase:

commoditization

Croatian translation:

pretvaranje u robu široke potrošnje; komodifikacija

Added to glossary by sazo
Jun 22, 2010 10:26
13 yrs ago
4 viewers *
English term

commoditization

English to Croatian Bus/Financial Marketing / Market Research
Definicja s wikipedije:

Commodification (or commoditization) is the transformation of goods and services (or things that may not normally be regarded as goods or services) into a commodity.

Nisu mi rječnici pri ruci.

Proposed translations

15 hrs
Selected

pretvaranje u robu široke potrošnje; komodifikacija


imo može se u kontekstu formulirati na različite načine ... pretvaranje u proizvod masovne potrošnje, možda samo u robu, negdje čak i komercijalizacija, a ako se baš spominje Marx ili neki teoretičari :) onda treba mislim komodifikacija (komoditizacija)....

http://www.scoop.co.nz/stories/BU1005/S00417.htm
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2 KudoZ points awarded for this answer. Comment: "hvala."

Reference comments

11 mins
Reference:

plasiranje na tržište/proces plasiranja (distribucije, širenja, prodaje) proizvoda

Na engleskom jeziku se riječju commoditization ne mora
misliti samo na običnu prodaju već i na prodaju nečega što prije nije bilo namijenjeno tržištu,
dok se riječju commodification misli na promjene značenja kakve prate taj proces

njem. Verbreitung

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Note added at 12 mins (2010-06-22 10:38:51 GMT)
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ili možda koristiti strane izraze uz objašnjenje (podnožnu napomenu ili sl.)

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Note added at 13 mins (2010-06-22 10:40:16 GMT)
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Komoditizacija je izraz temeljen na engleskoj riječi commodity što ...

books.google.hr/books?id=0jzDqvHMbHYC&pg=PA88&lpg=PA88&dq=komoditizacija&source=bl&ots=zkFk2amSc4&sig=hY_tx7-Wa_GcWsEVh_VZ9O7f_4Q&hl=hr&ei=z5IgTJRk0O45_d7kXw&sa=X&oi=book_result&ct=result&resnum=1&ved=0CAYQ6AEwAA#v=onepage&q=komoditizacija&f=false
Example sentence:

Commoditization beschreibt die Wandlung vormals komplexer Güter, die nur von wenigen spezifiziert oder benutzt werden können, zu allgemein verfügbaren und einfach anwendbaren Gütern.

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