English to Portuguese Tech/Engineering Advertising / Public Relations

This is a very tough decision because it is tempting to devote equal attention to all important brand benefits. It is critical that the package designer acknowledge that the package “advertisement” at the point of purchase occurs in an incredibly cluttered environment for a very short duration. Acknowledging this fact makes it much easier to devote package space to the most important brand benefit
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sei que acknowledge é acusar (confirmar), admitir, reconhecer, mas neste contetxo, achoq ue não encaixa. Então, não entendi o sentido da coisa, onde entra o verbo acknowledge. Agradeço a sua ajuda.