inglês para português Tecn./Engenharia Publicidade/Relações públicas

Consider, for example, the use of “front” vowels in brand names (i.e., vowels such as e as in “bee” and a as in “ate”) compared to “back” vowels (vowels such as ü as in “food” and o as in “home”). Research has demonstrated that brand names that include front vowels (versus back vowels) convey attribute qualities such as smallness, lightness, mildness, thinness, femininity, weakness, and prettiness