Glossary entry (derived from question below)
English term or phrase:
below the line
Dutch translation:
below the line-activiteiten
Added to glossary by
Evert DELOOF-SYS
Jan 11, 2001 07:23
23 yrs ago
English term
below the line
English to Dutch
Marketing
Marketing
'below the line'; the term
embraces communications activities for which agencies do not buy
media and thus do *not* receive a commission - for instance,
brochures, direct mail etc. (as opposed to TV advertising from
which they do receive a commission).
embraces communications activities for which agencies do not buy
media and thus do *not* receive a commission - for instance,
brochures, direct mail etc. (as opposed to TV advertising from
which they do receive a commission).
Proposed translations
(Dutch)
0 | below the line-activiteiten | Evert DELOOF-SYS |
Change log
Apr 14, 2005 11:38: Evert DELOOF-SYS changed "Level" from "Non-PRO" to "PRO" , "Field (specific)" from "(none)" to "Marketing"
Proposed translations
16 mins
Selected
below the line-activiteiten
below the line-activiteiten
'Below the line' wordt niet vertaald;
Ref.:
het Poly-Marketing Zakboekje (Koninklijke PNBA, 1991, pag. 414)
below the line-activiteiten zijn promotie-activiteiten die tot bestedingen van het budget buiten de media leiden en waarop derhalve de klassieke mediaprovisie niet van toepassing is
HTH
'Below the line' wordt niet vertaald;
Ref.:
het Poly-Marketing Zakboekje (Koninklijke PNBA, 1991, pag. 414)
below the line-activiteiten zijn promotie-activiteiten die tot bestedingen van het budget buiten de media leiden en waarop derhalve de klassieke mediaprovisie niet van toepassing is
HTH
4 KudoZ points awarded for this answer.
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