Glossary entry

English term or phrase:

below the line

Dutch translation:

below the line-activiteiten

Added to glossary by Evert DELOOF-SYS
Jan 11, 2001 07:23
23 yrs ago
English term

below the line

English to Dutch Marketing Marketing
'below the line'; the term
embraces communications activities for which agencies do not buy
media and thus do *not* receive a commission - for instance,
brochures, direct mail etc. (as opposed to TV advertising from
which they do receive a commission).
Proposed translations (Dutch)
0 below the line-activiteiten
Change log

Apr 14, 2005 11:38: Evert DELOOF-SYS changed "Level" from "Non-PRO" to "PRO" , "Field (specific)" from "(none)" to "Marketing"

Proposed translations

16 mins
Selected

below the line-activiteiten

below the line-activiteiten

'Below the line' wordt niet vertaald;

Ref.:

het Poly-Marketing Zakboekje (Koninklijke PNBA, 1991, pag. 414)

below the line-activiteiten zijn promotie-activiteiten die tot bestedingen van het budget buiten de media leiden en waarop derhalve de klassieke mediaprovisie niet van toepassing is

HTH
Peer comment(s):

dgillikin
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4 KudoZ points awarded for this answer.
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