English to French Social Sciences Journalism Press releases

Why pitch?
Pitching is a concise way of selling a story by demonstrating to media why they should pay attention to a news item. Accompanying a release with a personalized pitch, or following up with a phone call, allows you to break through the clutter of press materials journalists are inundated by daily. Not only is it an opportunity to add colour to the details of a release, it provides a chance to answer a journalist’s questions and gather information about their beat.